Rihanna believes that “every woman deserves to feel sexy.”
‘Savage x Fenty’, Rihanna’s underwear and lingerie line, was founded back in 2017. Since then, Rihanna has created one of the most anticipated performances, which showcases diversity and inclusion in its most honest and sexy form.
The show is raw, honest, unapologetic, and most importantly, it is savage.
First off, Rihanna personally made sure that every individual in the show looked and felt sexy. ‘Savage x Fenty’ has no specific target audience because it’s meant for every type of person, and every type of body. Vol. 2 shares insight into Rihanna’s mind and how every element of her life works together to ignite her creativity and inspiration through fashion.
Throughout the entirety of the show, Rihanna and her team highlight the importance of showing raw and sexy beauty through body inclusivity and diversity. The show features performances by popular artists like Lizzo, Miguel, Bad Bunny, Rosalia; runway supermodels Cara Delevingne, Paloma Elsesser, Bella Hadid, Irina Shayk; actors Demi Moore, Indya Moore, Laura Harrier; drag queens Shea Coulée, Gigi Goode. The models, actors, musicians, performers, and dancers that appeared in the show varied in every way. Rihanna wanted to show off every unique individuals body shape, skin tone, hair type, etc., in order to emphasize the importance of self-love and confidence when it comes to bodies and sexuality.
Rihanna describes inspiration as an idea that can stem from anything, especially from our surroundings. As a global artist, Rihanna has experienced different cultures and ways of life that have fueled her inspiration in the fashion industry which in turn have motivated the imagery in the patterns, textures, and colors she uses.
Being able to feel sexy in your skin is a part of feeling sexy in your ‘Savage x Fenty’ gear. Building a community of diverse humans was incredibly important for Rihanna because it included bringing people together from different countries, religions, and cultures and highlighted the beauty and sexiness found in each unique body shape and size.
Beauty and fashion are described as something that can transform a person — creating new personas that can show different sides of your personality. Makeup and fashion are tools that can help illustrate who you are or who you want to be. Rihanna’s team describe her as a chameleon because of her ability to constantly evolve and surprise everyone around her.
Nobody should have to feel confined to one persona.
If you’re interested in looking sexy and savage… shop some looks below!